Table 1 General website demographic information and rater responses

Audience

Patient

44(94)

41(87)

100

Chiropractor

3(6)

3(7)

Gen public

0(0)

2(4)

Missing

0(0)

1(2)

Owner

Chiropractor

43(92)

41(87)

100

Non-profit

2(4)

3(7)

Commercial

2(4)

2(4)

Missing

0(0)

1(2)

HON certified

Yes

0(0)

0(0)

100

No

47(100)

47(100)

Info is authoritative

Yes

0(0)

1(2)

100

No

47(100)

46(98)

Purpose defined

Product

3(6)

1(2)

98

Service

0(0)

2(4)

Provider

44(94)

41(88)

Profession

0(0)

2(4)

Missing

0(0)

1(2)

Confidentiality

Yes

0(0)

13(28)

72

No

47(100)

34(72)

Info documented, referenced, dated

Yes

0(0)

2(4)

96

No

47(100)

45(96)

Justification of claims

Yes

0(0)

2(4)

96

No

47(100)

45(96)

Website contact details

Yes

0(0)

2(6)

94

No

47(100)

44(94)

Discloses funding

Yes

0(0)

0(0)

100

No

47(100)

47(100)

Advertising policy

Yes

0(0)

1(2)

98

No

47(100)

46(98)