Information sources | Interviewees | No. of interviewees using each source | Rank of frequency of sources used |
---|---|---|---|
Internal source – memory of past knowledge and experiences | 1, 2, 3, 4, 5, 7, 8, 9, 10, 11, 12 | 6 | 2 |
External personal sources | Â | Â | Â |
Word of mouth – friends | 1, 2, 4, 5, 7, 9, 11 | 7 | 1 |
Doctor/other therapists’ referrals | 1, 4, 5, 7, 9, 11 | 6 | 2 |
Word of mouth – family | 1, 5, 8, 9 | 4 | 3 |
Word of mouth – work colleagues | 1, 2, 6, 12 | 4 | 3 |
Speaking with a provider prior to appointment | 2, 10 | 2 | 5 |
Word of mouth - other (for example, teacher, receptionist at my doctor’s practice) | 3, 10 | 2 | 5 |
External non-personal sources | Â | Â | Â |
Yellow/white pages | 1, 2, 3, 8 | 4 | 3 |
Promotional sign at provider’s office | 2, 3, 11 | 3 | 4 |
Internet | 5, 7 | 2 | 5 |
Books | 5 | 1 | 6 |
Radio talk back show | 7 | 1 | 6 |