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Table 2 Information sources used to select treatment types/service providers

From: The role of information search in seeking alternative treatment for back pain: a qualitative analysis

Information sources

Interviewees

No. of interviewees using each source

Rank of frequency of sources used

Internal source – memory of past knowledge and experiences

1, 2, 3, 4, 5, 7, 8, 9, 10, 11, 12

6

2

External personal sources

   

Word of mouth – friends

1, 2, 4, 5, 7, 9, 11

7

1

Doctor/other therapists’ referrals

1, 4, 5, 7, 9, 11

6

2

Word of mouth – family

1, 5, 8, 9

4

3

Word of mouth – work colleagues

1, 2, 6, 12

4

3

Speaking with a provider prior to appointment

2, 10

2

5

Word of mouth - other (for example, teacher, receptionist at my doctor’s practice)

3, 10

2

5

External non-personal sources

   

Yellow/white pages

1, 2, 3, 8

4

3

Promotional sign at provider’s office

2, 3, 11

3

4

Internet

5, 7

2

5

Books

5

1

6

Radio talk back show

7

1

6