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Table 5 Examples of Minor Misleading Claims as They Appeared on Practitioner’s Websitesa

From: At-risk advertising by Australian chiropractors and physiotherapists

Misleading Claim Category



Misrepresenting awards

‘X’ Chiropractic: The Award Winning Spine Experts.b

No examples found.

Misrepresenting Qualification

John Chiropractor DC.c

No examples found.

Association membership presented as postnominals

Mary Chiropractor BSc, DC, MCAA.d

Bob Physiotherapist B AppSc (Physio) MAPA.e

Specialization claim

• a specialist chiropractor for more than a decade.

• specialising in the diagnosis and treatment of musculoskeletal dysfunction and sports injuries

Use of the title Dr. without professional clarification

67 of breaches found. No example required. See explanation below.f

No examples found.

  1. Explanatory Notes:
  2. aThese are quotes from practitioners’ webpages
  3. bThis was a small business award unrelated to spinal expertise
  4. cJohn Chiropractor did not graduate with a Doctor of Chiropractic, rather he graduated with a double degree (Bachelor/Master or double Bachelor) in chiropractic
  5. dThe letters MCAA mean: Member Chiropractors Association of Australia
  6. eThe letters MAPA mean: Member Australian Physiotherapy Association. Membership also appears as APAM
  7. fIf practitioners choose to adopt the title ‘Dr’ in their advertising, and they are not registered medical practitioners, then (whether or not they hold a Doctorate degree or PhD) they should make it clear that they do not hold registration as medical practitioners [26].
  8. Eg. Dr. Walter Lin (Chiropractor)