Table 5 Tweet coding for tone, mentioned profession and sentiment
Tone | Profession mentioned | Count | Reach | Engagement | Retweets | Likes | Sentiment |
|---|---|---|---|---|---|---|---|
Neutral | Chiropractic | 3 | 12,807 | 4 | 2 | 2 | 0 |
Naturopathy | 3 | 16,522 | 32 | 7 | 25 | 0 | |
None Mentioned | 2 | 6126 | 11 | 10 | 1 | 5 | |
Osteopathy+Physiotherapy+Other Profession | 1 | 513 | 0 | 0 | 0 | 5 | |
Physiotherapy | 3 | 3504 | 22 | 1 | 21 | 0 | |
Neutral Total | 12 | 39,472 | 69 | 20 | 49 | 10 | |
Not relevant | Chiropractic | 2 | 305 | 3 | 1 | 2 | −5 |
Chiropractic+Other Profession | 1 | 1664 | 8 | 0 | 8 | 5 | |
Naturopathy | 1 | 1624 | 4 | 0 | 4 | −5 | |
None Mentioned | 774 | 22,822,193 | 74,621 | 24,049 | 50,572 | − 720 | |
Not relevant Total | 778 | 22,825,786 | 74,636 | 24,050 | 50,586 | − 725 | |
Promoting | Chiropractic | 108 | 40,341 | 163 | 44 | 119 | 210 |
Naturopathy | 38 | 201,344 | 185 | 44 | 141 | 70 | |
Naturopathy+Other Profession | 2 | 53,525 | 1712 | 511 | 1201 | 5 | |
None Mentioned | 30 | 1,261,529 | 1242 | 388 | 854 | 20 | |
Osteopathy | 2 | 646 | 1 | 1 | 0 | 0 | |
Other Profession | 4 | 989 | 11 | 3 | 8 | 10 | |
Physiotherapy | 3 | 563 | 5 | 2 | 3 | −5 | |
Promoting Total | 187 | 1,558,937 | 3319 | 993 | 2326 | 310 | |
Refuting | Chiropractic | 117 | 4,263,261 | 2393 | 557 | 1836 | − 210 |
Chiropractic+Naturopathy | 4 | 123,829 | 670 | 209 | 461 | −5 | |
Chiropractic+Naturopathy+Other Profession | 2 | 107,435 | 274 | 87 | 187 | −5 | |
Naturopathy | 14 | 130,086 | 237 | 64 | 173 | −30 | |
None Mentioned | 3 | 1755 | 5 | 0 | 5 | −10 | |
Physiotherapy+Other Profession | 1 | 454 | 11 | 1 | 10 | −5 | |
Refuting Total | 141 | 4,626,820 | 3590 | 918 | 2672 | − 265 | |
Grand Total | 1118 | 29,051,015 | 81,614 | 25,981 | 55,633 | − 670 |