Period A–B | Period B–C | ||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Content | Number of promoting Tweets | Tweets/m | Proportion of tweets/m (%) | Expected rate of to preserve proportion (%) | Actual rate of change (%) | Difference (%) | Expected rate of to preserve proportion (%) | Actual rate of change (%) | Difference (%) | ||||||
Period A | Period B | Period C | Period A | Period B | Period C | Period A | Period B | Period C | |||||||
CC | 42 | 92 | 44 | 14.00 | 7.67 | 3.67 | 39 | 54 | 56 | 39 | 55 | 15 | 46 | 48 | 1 |
noSMT | 15 | 33 | 17 | 5.00 | 2.75 | 1.42 | 14 | 19 | 22 | 39 | 55 | 16 | 46 | 52 | 5 |
SMT | 51 | 45 | 18 | 17.00 | 3.75 | 1.50 | 47 | 26 | 23 | 39 | 22 | − 17 | 46 | 40 | − 6 |
Total | 108 | 170 | 79 | 36.00 | 14.17 | 6.58 | 100 | 100 | 100 |