Table 3 External personal sources used to select treatment types/service providers
Interviewee | External source | 1stever treatment | 2ndtreatment | 3rdtreatment | Treatment outcome |
|---|---|---|---|---|---|
1 | WOM – family |  | Pain subsided from chiropractor |  | Positive |
1 | WOM - friend | Â | Â | Pain subsided from physiotherapy | Positive |
2 | WOM - colleague | Â | Pain subsided from masseuse | Â | Positive |
3 | WOM – teacher |  | Paid subsided from chiropractor |  | Positive |
4 | GP - referral | Pain relief but problem progressively worsened with physiotherapy | Â | Â | Negative |
4 | GP - referral | Â | Some pain relief but got problem got progressively worse with physiotherapy | Â | Negative |
4 | GP - referral | Â | Â | Some pain relief but got problem got progressively worse with physiotherapy | Negative |
5 | WOM – friends | Inadequate length of pain relief from chiropractor |  |  | Negative |
5 | WOM – family |  | No pain relief with colour therapy |  | Negative |
5 | WOM – family |  |  | Inadequate length of pain relief | Negative |
6 | WOM - colleague | Unhappy with chiropractor’s behaviour |  |  | Negative |
6 | WOM – friends |  | Inadequate length of pain relief from acupuncture |  | Somewhat positive |
6 | WOM – friends |  |  | Inadequate length of pain relief from acupuncture | Somewhat positive |
7 | GP and WOM – friends | Not totally pain free with physiotherapy |  |  | Somewhat positive |
7 | WOM – friends |  | In adequate relief of symptoms with chiropractor |  | Negative |
7 | WOM - friend | Â | Â | No pain relief from acupuncture | Negative |
8 | WOM - mum | Adequate pain relief with chiropractor | Â | Â | Positive |
8 | WOM and marketing sources | Â | Adequate pain relief with chiropractor | Â | Positive |
9 | WOM friends/others | Adequate pain relief with chiropractor | Â | Â | Positive |
10 | Chiropractor’s referral |  | Adequate pain relief |  | Positive |
10 | Chiropractor’s referral |  |  | Adequate pain relief | Positive |
11 | WOM –friends | Inadequate pain relief |  |  | Negative |
11 | GP referral | Â | Adequate pain relief | Â | Positive |
11 | WOM – friend and family |  |  | Inadequate pain relief | Negative |
12 | WOM - friend | Adequate pain relief | Â | Â | Positive |
12 | WOM - friend | Â | Adequate pain relief | Â | Positive |
All | Total treatment outcomes | 26 | |||
All | Total ‘somewhat positives’ outcomes* | 3 (11.5%) | |||
All | Total ’positive’ outcomes | 12 (46.2%) | |||
All | Total negative outcomes | 11 (42.3%) | |||