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Table 1 Advertising Complaints by Profession: 2013ā€“2017

From: At-risk advertising by Australian chiropractors and physiotherapists

Advertising Complaints

2013/14

2014/15

2015/16

2016/17

2017/18

Total

547

300

1013

1895

1043

Chiropractic

186

120

601a

162

15

Physiotherapy

28

25

44

903b

8

  1. Explanatory Notes:
  2. aNo explanation could be found for the spike in advertising complaints against chiropractors
  3. b According to the Physiotherapy Board of Australia (PBA) the 1300% increase in advertising complaints over the previous year was due to the lodgement of bulk complaints by several organisations about suspected advertising breaches [49]. The PBA further stated that the vast majority of the 903 advertising complaints did not require action [50]