At-risk advertising by Australian chiropractors and physiotherapists

Table 1 Advertising Complaints by Profession: 2013–2017

Advertising Complaints	2013/14	2014/15	2015/16	2016/17	2017/18
Total	547	300	1013	1895	1043
Chiropractic	186	120	601^a	162	15
Physiotherapy	28	25	44	903^b	8

Explanatory Notes:
^aNo explanation could be found for the spike in advertising complaints against chiropractors
^b According to the Physiotherapy Board of Australia (PBA) the 1300% increase in advertising complaints over the previous year was due to the lodgement of bulk complaints by several organisations about suspected advertising breaches [49]. The PBA further stated that the vast majority of the 903 advertising complaints did not require action [50]

ISSN: 2045-709X