Table 3 Twitter Tone Index (TTI)
Tweet Content | Coding Description | Example Hit (bold = search terms) |
|---|---|---|
Promoting | A tweet that suggests directly or indirectly that a SMT/profession improves or boosts immunity | -#chiropractic boosts your immune system up to 200% |
Neutral | Factual, not misleading (as defined by WHO etc.) | -Wash your hands often. #chiropractic #immunity |
Refuting | A tweet that directly or indirectly refutes a SMT/profession for promoting or boosting immunity. | -Naturopathic treatment can boost the immune system (screen capture). This is false! |
Not Relevant | A tweet with unrelated content | -What are the roadblocks for treating osteosarcoma with immunotherapy? |